February 3, 2012

Sass & Bide

This Australian brand is Strong, Obscure and Beautiful.  Sarah - Jane Clarke (sass) & Heidi Middleton (bide) best friends followed their hearts and today enjoy international success.  The two have a sense of free spirited confidence and contradiction that defines their personal sense of style.

This Collection uses metallic fabrics, draping and bold colors.

The pieces above are my favorites.

The black military jacket is Gorgeous!

Sass & Bide 


Sarah-Jane Clarke and Heidi Middleton
were joined in their advertising campaign by Pip Edwards (Senior Creative & Accessories Designer), Samantha De Kauw (Marketing Manager), Georgina Rex (Art Director), Clementine Maconachie (Visual Merchandising Manager) and "Mecks" (PR/Marketing Coordinator).

The team joined forces to show off their style and model-like staff in this Collection for the Lookbook.

*Here are my favorite styles.

*The Sass and Bide Sunglasses feature a detail that is close to the designer duo's heart- a star is featured on the tip of every arm.  This echoes a small tattoo that Sarah-Jane and Heidi share to symbolize their Friendship.

View the rest of the Collection and Prices here.

Photos and Video: Sass & Bide via Because I'm Addicted, Snob Fashion Source, SassyBella.com, SallyBellaCom via Youtube

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